In 2020, Tmall had a 32 percent share of the Chinese e-commerce gross merchandise value. In the social commerce segment, Pingduoduo was the leading platform, accounting for 16 percent of GMV. Although traditional e-commerce still represents the majority of e-commerce business, social commerce was able to make up significant ground in the past years.
Share of traditional e-commerce and social commerce in total e-commerce retail value in China in 2020, by platform
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Share of traditional e-commerce and social commerce in total e-commerce retail value in China in 2020, by platform
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The survey was conducted among middle and large enterprises:
26 percent of the surveyed enterprises have annual revenues of one to 10 million yuan;
36 percent of the respondents have revenues of 10 million to 100 million yuan;
22 percent have revenues of 100 million to one billion yuan;
13 percent have revenues of one billion to five billion yuan;
and three percent of respondents have revenues of five to ten billion yuan.
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199IT. (March 11, 2021). Share of traditional e-commerce and social commerce in total e-commerce retail value in China in 2020, by platform [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1276213/china-breakdown-of-e-commerce-gmv-by-platform/
199IT. "Share of traditional e-commerce and social commerce in total e-commerce retail value in China in 2020, by platform." Chart. March 11, 2021. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1276213/china-breakdown-of-e-commerce-gmv-by-platform/
199IT. (2021). Share of traditional e-commerce and social commerce in total e-commerce retail value in China in 2020, by platform. Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1276213/china-breakdown-of-e-commerce-gmv-by-platform/
199IT. "Share of Traditional E-commerce and Social Commerce in Total E-commerce Retail Value in China in 2020, by Platform." Statista, Statista Inc., 11 Mar 2021, https://www.statista.com/statistics/1276213/china-breakdown-of-e-commerce-gmv-by-platform/
199IT, Share of traditional e-commerce and social commerce in total e-commerce retail value in China in 2020, by platform Statista, https://www.statista.com/statistics/1276213/china-breakdown-of-e-commerce-gmv-by-platform/ (last visited May 04, 2025)
Share of traditional e-commerce and social commerce in total e-commerce retail value in China in 2020, by platform [Graph], 199IT, March 11, 2021. [Online]. Available: https://www.statista.com/statistics/1276213/china-breakdown-of-e-commerce-gmv-by-platform/
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