individuals in the United Kingdom (UK) in 2023, over half of shoppers said their main reason for shopping during the Black Friday period was to buy Christmas presents for loved ones. For over
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of those surveyed, spontaneous deal-grabbing was the leading motivation.
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Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023
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Wunderman Thompson Commerce. (November 2, 2023). Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023 [Graph]. In Statista. Retrieved July 22, 2025, from https://www.statista.com/statistics/1276386/reasons-for-shopping-black-friday-uk/
Wunderman Thompson Commerce. "Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023." Chart. November 2, 2023. Statista. Accessed July 22, 2025. https://www.statista.com/statistics/1276386/reasons-for-shopping-black-friday-uk/
Wunderman Thompson Commerce. (2023). Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023. Statista. Statista Inc.. Accessed: July 22, 2025. https://www.statista.com/statistics/1276386/reasons-for-shopping-black-friday-uk/
Wunderman Thompson Commerce. "Leading Consumer Reasons for Planned Shopping during The Black Friday Period in The United Kingdom (Uk) in 2023." Statista, Statista Inc., 2 Nov 2023, https://www.statista.com/statistics/1276386/reasons-for-shopping-black-friday-uk/
Wunderman Thompson Commerce, Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023 Statista, https://www.statista.com/statistics/1276386/reasons-for-shopping-black-friday-uk/ (last visited July 22, 2025)
Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023 [Graph], Wunderman Thompson Commerce, November 2, 2023. [Online]. Available: https://www.statista.com/statistics/1276386/reasons-for-shopping-black-friday-uk/
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