According to the results of a survey conducted in August 2021, the intention to permanently shift to buying more apparel online was similar among shoppers of all ages in the United Kingdom. For instance, of millennials and Gen X respondents, about ** percent in each group reported planning to maintain this purchase habit in the future. Meanwhile, ** percent of Gen Z surveyed and ** percent of Boomers stated the same.
To the question: "Thinking about the way you shop for clothing and footwear, has this changed since the outbreak of Covid-19?" Response: "Yes – buy more online and this will be permanent change".
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Eversheds Sutherland. (October 22, 2021). Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the United Kingdom (UK) in 2021, by generation [Graph]. In Statista. Retrieved July 09, 2025, from https://www.statista.com/statistics/1276726/uk-shift-intention-buying-apparel-online-by-age/
Eversheds Sutherland. "Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the United Kingdom (UK) in 2021, by generation." Chart. October 22, 2021. Statista. Accessed July 09, 2025. https://www.statista.com/statistics/1276726/uk-shift-intention-buying-apparel-online-by-age/
Eversheds Sutherland. (2021). Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the United Kingdom (UK) in 2021, by generation. Statista. Statista Inc.. Accessed: July 09, 2025. https://www.statista.com/statistics/1276726/uk-shift-intention-buying-apparel-online-by-age/
Eversheds Sutherland. "Share of Shoppers Intending to Buy More Clothing and Footwear Online on a Permanent Basis in The United Kingdom (Uk) in 2021, by Generation." Statista, Statista Inc., 22 Oct 2021, https://www.statista.com/statistics/1276726/uk-shift-intention-buying-apparel-online-by-age/
Eversheds Sutherland, Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the United Kingdom (UK) in 2021, by generation Statista, https://www.statista.com/statistics/1276726/uk-shift-intention-buying-apparel-online-by-age/ (last visited July 09, 2025)
Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the United Kingdom (UK) in 2021, by generation [Graph], Eversheds Sutherland, October 22, 2021. [Online]. Available: https://www.statista.com/statistics/1276726/uk-shift-intention-buying-apparel-online-by-age/
