Snapchat: users in the Nordics 2025, by gender

Published by
Stacy Jo Dixon,
Apr 23, 2025

As of February 2025, female online users in Nordic countries were more likely to use Snapchat than their male counterparts. In Sweden, women accounted for 54.6 percent of Snapchat users, whereas men only made up 45 percent of the photo sharing app's user base.

Distribution of Snapchat users in Nordic countries in 2025, by gender

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Release date

February 2025

Region

Denmark, Finland, Norway, Sweden

Survey time period

February 2025

Age group

18 years and older

Special properties

based on the potential addressable ad audience

Supplementary notes

Digital 2025: Sweden, page 131
Digital 2025: Norway, page 126
Digital 2025: Denmark, page 126
Digital 2025: Finland, page 103


According to the source: "Gender data are only available for 'female' and 'male,' but gender values do not sum to published total."

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