In 2023, over 76 percent of advertisers in Poland primarily chose medium-influencers to work with; relatively few of the respondents chose superstars for influencer marketing.
If you have worked with influencers in the last 6 months, what types of influencers were they?
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If you have worked with influencers in the last 6 months, what types of influencers were they?
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Advertisers who use influencer services in different purchasing models
Supplementary notes
This question was phrased by the source as follows: "Jeśli współpracowałeś z influencerami w ciągu ostatnich 6 miesięcy, to jakie to były kategorie influencerów?"
The source does not specify the number of respondents.
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Reach a Blogger, & IAB Polska. (August 22, 2023). If you have worked with influencers in the last 6 months, what types of influencers were they? [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1277626/poland-influencer-marketing-by-influencer-type/
Reach a Blogger, und IAB Polska. "If you have worked with influencers in the last 6 months, what types of influencers were they?." Chart. August 22, 2023. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1277626/poland-influencer-marketing-by-influencer-type/
Reach a Blogger, IAB Polska. (2023). If you have worked with influencers in the last 6 months, what types of influencers were they?. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1277626/poland-influencer-marketing-by-influencer-type/
Reach a Blogger, and IAB Polska. "If You Have Worked with Influencers in The Last 6 Months, What Types of Influencers Were They?." Statista, Statista Inc., 22 Aug 2023, https://www.statista.com/statistics/1277626/poland-influencer-marketing-by-influencer-type/
Reach a Blogger & IAB Polska, If you have worked with influencers in the last 6 months, what types of influencers were they? Statista, https://www.statista.com/statistics/1277626/poland-influencer-marketing-by-influencer-type/ (last visited May 17, 2025)
If you have worked with influencers in the last 6 months, what types of influencers were they? [Graph], Reach a Blogger, & IAB Polska, August 22, 2023. [Online]. Available: https://www.statista.com/statistics/1277626/poland-influencer-marketing-by-influencer-type/
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