According to a survey conducted in 2022 in the United States, nearly 60 percent of U.S. adults stated that college athletes should be able to profit from their names, images, and likeness in video games, jerseys, or other products. Meanwhile, 19 percent of respondents were either unsure or did not have an opinion.
Public opinion of college athletes being able to profit from their names, images and likenesses in video games, jerseys, or other products in the United States as of May 2022
Characteristic
Share of respondents
Yes
60%
No
21%
Don't know/no opinion
19%
• Yes 60%
• No 21%
• Don't know/no opinion 19%
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Public opinion of college athletes being able to profit from their names, images and likenesses in video games, jerseys, or other products in the United States as of May 2022
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The source phrased the question as, "Should college athletes be allowed to profit from each of the following? The use of their name or likeness in video games, jerseys or other products."
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Morning Consult. (May 26, 2022). Public opinion of college athletes being able to profit from their names, images and likenesses in video games, jerseys, or other products in the United States as of May 2022 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1277792/impact-of-athlete-media-profits-on-us-sports-fan-interest/
Morning Consult. "Public opinion of college athletes being able to profit from their names, images and likenesses in video games, jerseys, or other products in the United States as of May 2022." Chart. May 26, 2022. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1277792/impact-of-athlete-media-profits-on-us-sports-fan-interest/
Morning Consult. (2022). Public opinion of college athletes being able to profit from their names, images and likenesses in video games, jerseys, or other products in the United States as of May 2022. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1277792/impact-of-athlete-media-profits-on-us-sports-fan-interest/
Morning Consult. "Public Opinion of College Athletes Being Able to Profit from Their Names, Images and Likenesses in Video Games, Jerseys, or Other Products in The United States as of May 2022." Statista, Statista Inc., 26 May 2022, https://www.statista.com/statistics/1277792/impact-of-athlete-media-profits-on-us-sports-fan-interest/
Morning Consult, Public opinion of college athletes being able to profit from their names, images and likenesses in video games, jerseys, or other products in the United States as of May 2022 Statista, https://www.statista.com/statistics/1277792/impact-of-athlete-media-profits-on-us-sports-fan-interest/ (last visited May 17, 2025)
Public opinion of college athletes being able to profit from their names, images and likenesses in video games, jerseys, or other products in the United States as of May 2022 [Graph], Morning Consult, May 26, 2022. [Online]. Available: https://www.statista.com/statistics/1277792/impact-of-athlete-media-profits-on-us-sports-fan-interest/
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