During the second quarter of 2023, the HBO Max mobile app amassed less than 2.5 million downloads from users in the United States, down from the 12 million downloads it saw during the first quarter of 2022. HBO Max, which launched in the in May 2020, saw 43 million installs in its first year in the U.S. alone, surpassing services like Disney+ and Netflix.
Number of HBO Max app downloads in the United States from 3rd quarter 2020 to 2nd quarter 2023
(in millions)
Characteristic
Number of downloads in millions
2023 Q2
2.42
2023 Q1
5.64
2022 Q4
5.15
2022 Q3
5.58
2022 Q2
4.96
2022 Q1
10.31
2021 Q4
6.93
2021 Q3
9.11
2021 Q2
12.35
2021 Q1
10.21
2020 Q4
8.82
2020 Q3*
5.85
2468101214
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AppMagic. (July 6, 2023). Number of HBO Max app downloads in the United States from 3rd quarter 2020 to 2nd quarter 2023 (in millions) [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1277916/hbo-max-app-us-downloads/
AppMagic. "Number of HBO Max app downloads in the United States from 3rd quarter 2020 to 2nd quarter 2023 (in millions)." Chart. July 6, 2023. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1277916/hbo-max-app-us-downloads/
AppMagic. (2023). Number of HBO Max app downloads in the United States from 3rd quarter 2020 to 2nd quarter 2023 (in millions). Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1277916/hbo-max-app-us-downloads/
AppMagic. "Number of Hbo Max App Downloads in The United States from 3rd Quarter 2020 to 2nd Quarter 2023 (in Millions)." Statista, Statista Inc., 6 Jul 2023, https://www.statista.com/statistics/1277916/hbo-max-app-us-downloads/
AppMagic, Number of HBO Max app downloads in the United States from 3rd quarter 2020 to 2nd quarter 2023 (in millions) Statista, https://www.statista.com/statistics/1277916/hbo-max-app-us-downloads/ (last visited May 04, 2025)
Number of HBO Max app downloads in the United States from 3rd quarter 2020 to 2nd quarter 2023 (in millions) [Graph], AppMagic, July 6, 2023. [Online]. Available: https://www.statista.com/statistics/1277916/hbo-max-app-us-downloads/
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