According to a survey on mobile apps conducted by Rakuten Insight in September 2021, ** percent of respondents in the Philippines stated that they have not purchased an app before. The same survey revealed that the primary reason for not purchasing a smartphone application was because the free version of the app had everything they needed.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (November 24, 2021). Share of users who purchased smartphone apps before in the Philippines as of September 2021 [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1278677/philippines-mobile-app-purchase-share/
Rakuten Insight. "Share of users who purchased smartphone apps before in the Philippines as of September 2021." Chart. November 24, 2021. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1278677/philippines-mobile-app-purchase-share/
Rakuten Insight. (2021). Share of users who purchased smartphone apps before in the Philippines as of September 2021. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1278677/philippines-mobile-app-purchase-share/
Rakuten Insight. "Share of Users Who Purchased Smartphone Apps before in The Philippines as of September 2021." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1278677/philippines-mobile-app-purchase-share/
Rakuten Insight, Share of users who purchased smartphone apps before in the Philippines as of September 2021 Statista, https://www.statista.com/statistics/1278677/philippines-mobile-app-purchase-share/ (last visited July 15, 2025)
Share of users who purchased smartphone apps before in the Philippines as of September 2021 [Graph], Rakuten Insight, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1278677/philippines-mobile-app-purchase-share/
