According to a survey on mobile apps conducted by Rakuten Insight in September 2021, approximately ** percent of respondents in Vietnam did not purchase any smartphone applications because the free version offered everything they needed. The source also revealed that ** percent of surveyed users had purchased a mobile app, primarily out of necessity.
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Rakuten Insight. (November 24, 2021). Reasons for not purchasing mobile applications among smartphone users in Vietnam as of September 2021 [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1280779/vietnam-reasons-against-mobile-app-purchase/
Rakuten Insight. "Reasons for not purchasing mobile applications among smartphone users in Vietnam as of September 2021." Chart. November 24, 2021. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1280779/vietnam-reasons-against-mobile-app-purchase/
Rakuten Insight. (2021). Reasons for not purchasing mobile applications among smartphone users in Vietnam as of September 2021. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1280779/vietnam-reasons-against-mobile-app-purchase/
Rakuten Insight. "Reasons for Not Purchasing Mobile Applications among Smartphone Users in Vietnam as of September 2021." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1280779/vietnam-reasons-against-mobile-app-purchase/
Rakuten Insight, Reasons for not purchasing mobile applications among smartphone users in Vietnam as of September 2021 Statista, https://www.statista.com/statistics/1280779/vietnam-reasons-against-mobile-app-purchase/ (last visited July 15, 2025)
Reasons for not purchasing mobile applications among smartphone users in Vietnam as of September 2021 [Graph], Rakuten Insight, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1280779/vietnam-reasons-against-mobile-app-purchase/