Connected TV ad spend in Spain 2019-2024
In 2024, connected TV (CTV) advertising spending in Spain amounted to 117.9 million euros. In 2024, CTV ad spending in Spain increased by 49.3 percent compared to the value reported in the previous year.
Connected TV advertising spending in Spain from 2019 to 2024 (in million euros)
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Digital advertising in Spain
Overview
5
- Premium Statistic Digital advertising spending worldwide 2021-2027
- Premium Statistic Internet advertising spending worldwide 2000-2024, by region
- Premium Statistic Digital advertising spending in Europe 2006-2023
- Premium Statistic Digital ad spend in Europe 2023, by format
- Premium Statistic Largest digital advertising markets in Europe 2023
Overview of the Spanish market
4
Formats & devices
6
- Premium Statistic Digital video ad spending in Spain 2019-2028, by device
- Premium Statistic Digital search advertising spending in Spain 2019-2028, by device
- Premium Statistic GoogleAds average monthly CPC in Spain 2024, by industry
- Premium Statistic Digital OOH ad spend in Spain 2019-2024
- Premium Statistic Digital audio ad spend in Spain 2019-2024
- Premium Statistic Connected TV ad spend in Spain 2019-2024
Social media advertising
7
- Premium Statistic Revenue of the social media advertising industry in Spain 2019-2028
- Premium Statistic Social media ad spending in Spain 2017-2026, by device
- Premium Statistic Attitude towards advertising on social networks in Spain 2024
- Premium Statistic Spain: trust in brands with social media profiles 2024
- Premium Statistic Preferred frequency of brands posting on social media in Spain 2024
- Premium Statistic Preferred frequency of influencers posting on social media in Spain 2024
- Premium Statistic Top social media marketing goals in Spain 2024
Consumer attitudes
7
- Premium Statistic Digital advertising touchpoints in Spain 2024
- Basic Statistic Top channels for communicating with brands among consumers in Spain 2024
- Basic Statistic Share of consumers who interact with a brand using AI in Spain 2024
- Premium Statistic Popularity of online advertising in Spain 2016-2023
- Premium Statistic Attitudes towards online advertising in Spain 2024
- Premium Statistic Main channels of new brand discovery Spain Q3 2024
- Premium Statistic Most popular ad formats on social media according to consumers in Spain 2024
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
IAB Spain. (February 18, 2025). Connected TV advertising spending in Spain from 2019 to 2024 (in million euros) [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/1280839/connected-tv-ad-spend-spain/
IAB Spain. "Connected TV advertising spending in Spain from 2019 to 2024 (in million euros)." Chart. February 18, 2025. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/1280839/connected-tv-ad-spend-spain/
IAB Spain. (2025). Connected TV advertising spending in Spain from 2019 to 2024 (in million euros). Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/1280839/connected-tv-ad-spend-spain/
IAB Spain. "Connected Tv Advertising Spending in Spain from 2019 to 2024 (in Million Euros)." Statista, Statista Inc., 18 Feb 2025, https://www.statista.com/statistics/1280839/connected-tv-ad-spend-spain/
IAB Spain, Connected TV advertising spending in Spain from 2019 to 2024 (in million euros) Statista, https://www.statista.com/statistics/1280839/connected-tv-ad-spend-spain/ (last visited May 12, 2025)
Connected TV advertising spending in Spain from 2019 to 2024 (in million euros) [Graph], IAB Spain, February 18, 2025. [Online]. Available: https://www.statista.com/statistics/1280839/connected-tv-ad-spend-spain/
