According to the results of a survey conducted in the first quarter of 2024 among affluent and high net worth individuals, around 17 percent of respondents in Europe had made multiple purchases of luxury watches over the past year. This was a sharp decline from the results from the previous quarter, in which 43 percent of respondents indicated the same consumption behavior.
Frequency of luxury watch purchases among affluent consumers in Europe from 4th quarter 2020 to 1st quarter 2024
The survey question was phrased by the source as follows: "In which of the following categories have you purchased a luxury brand or service within the past year?"
*Survey included consumers in France, Germany, Switzerland, Italy, and the United Kingdom.
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Altiant. (April 1, 2024). Frequency of luxury watch purchases among affluent consumers in Europe from 4th quarter 2020 to 1st quarter 2024 [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1281125/luxury-watches-purchasing-frequency-europe/
Altiant. "Frequency of luxury watch purchases among affluent consumers in Europe from 4th quarter 2020 to 1st quarter 2024." Chart. April 1, 2024. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1281125/luxury-watches-purchasing-frequency-europe/
Altiant. (2024). Frequency of luxury watch purchases among affluent consumers in Europe from 4th quarter 2020 to 1st quarter 2024. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1281125/luxury-watches-purchasing-frequency-europe/
Altiant. "Frequency of Luxury Watch Purchases among Affluent Consumers in Europe from 4th Quarter 2020 to 1st Quarter 2024." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1281125/luxury-watches-purchasing-frequency-europe/
Altiant, Frequency of luxury watch purchases among affluent consumers in Europe from 4th quarter 2020 to 1st quarter 2024 Statista, https://www.statista.com/statistics/1281125/luxury-watches-purchasing-frequency-europe/ (last visited April 20, 2025)
Frequency of luxury watch purchases among affluent consumers in Europe from 4th quarter 2020 to 1st quarter 2024 [Graph], Altiant, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1281125/luxury-watches-purchasing-frequency-europe/
