According to a survey on food services and cloud kitchen conducted by Rakuten Insight on August 2021, approximately ** percent of female respondents in China stated that they ordered food from a virtual restaurant or cloud kitchen-only business because the menu on offer sounded and looked delicious. Meanwhile, about ** percent of male participants responded that they ordered from such businesses because they wanted to try something new.
Original question: Have you ordered food from a virtual restaurant or cloud kitchen-only business?
If yes, why did you order from the business? (choose up to 3 answers that apply)
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Rakuten Insight. (November 24, 2021). Leading reasons to order food from a virtual restaurant or cloud kitchen-only business in China as of August 2021, by gender [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1281225/china-reasons-for-ordering-from-virtual-restaurants-by-gender/
Rakuten Insight. "Leading reasons to order food from a virtual restaurant or cloud kitchen-only business in China as of August 2021, by gender." Chart. November 24, 2021. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1281225/china-reasons-for-ordering-from-virtual-restaurants-by-gender/
Rakuten Insight. (2021). Leading reasons to order food from a virtual restaurant or cloud kitchen-only business in China as of August 2021, by gender. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1281225/china-reasons-for-ordering-from-virtual-restaurants-by-gender/
Rakuten Insight. "Leading Reasons to Order Food from a Virtual Restaurant or Cloud Kitchen-only Business in China as of August 2021, by Gender." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1281225/china-reasons-for-ordering-from-virtual-restaurants-by-gender/
Rakuten Insight, Leading reasons to order food from a virtual restaurant or cloud kitchen-only business in China as of August 2021, by gender Statista, https://www.statista.com/statistics/1281225/china-reasons-for-ordering-from-virtual-restaurants-by-gender/ (last visited July 12, 2025)
Leading reasons to order food from a virtual restaurant or cloud kitchen-only business in China as of August 2021, by gender [Graph], Rakuten Insight, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1281225/china-reasons-for-ordering-from-virtual-restaurants-by-gender/