In 2024, Zalando ranked as Danish shoppers' most popular online marketplace. Around 88 percent of survey respondents are aware of the marketplace, and roughly 32 percent of shoppers have purchased goods from the store within the six months before the study. Boozt was another well-known marketplace in Denmark, with 80 percent of respondents being aware of the store and 15 percent having purchased goods from the marketplace.
Most popular online marketplaces in Denmark in 2024, by share of online shoppers
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Most popular online marketplaces in Denmark in 2024, by share of online shoppers
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DI – Dansk Industri. (August 19, 2024). Most popular online marketplaces in Denmark in 2024, by share of online shoppers [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1281468/denmark-most-popular-marketplaces/
DI – Dansk Industri. "Most popular online marketplaces in Denmark in 2024, by share of online shoppers." Chart. August 19, 2024. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1281468/denmark-most-popular-marketplaces/
DI – Dansk Industri. (2024). Most popular online marketplaces in Denmark in 2024, by share of online shoppers. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1281468/denmark-most-popular-marketplaces/
DI – Dansk Industri. "Most Popular Online Marketplaces in Denmark in 2024, by Share of Online Shoppers." Statista, Statista Inc., 19 Aug 2024, https://www.statista.com/statistics/1281468/denmark-most-popular-marketplaces/
DI – Dansk Industri, Most popular online marketplaces in Denmark in 2024, by share of online shoppers Statista, https://www.statista.com/statistics/1281468/denmark-most-popular-marketplaces/ (last visited May 17, 2025)
Most popular online marketplaces in Denmark in 2024, by share of online shoppers [Graph], DI – Dansk Industri, August 19, 2024. [Online]. Available: https://www.statista.com/statistics/1281468/denmark-most-popular-marketplaces/
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