In 2022, business-to-business (B2B) traditional advertising spending in the United States was projected to amount to 17.7 billion U.S. dollars, marking a 5.8 percent increase from the previous year. B2B traditional ad spend was expected to keep growing in the coming years, reaching a projected 19.2 billion dollars by 2024.
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Business-to-business (B2B) traditional advertising spending in the United States from 2020 to 2024
(in billion U.S. dollars)
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Statista. (December 9, 2022). Business-to-business (B2B) traditional advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 11, 2025, from https://www.statista.com/statistics/1282449/b2b-traditional-ad-spend-us/
Statista. "Business-to-business (B2B) traditional advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars)." Chart. December 9, 2022. Statista. Accessed June 11, 2025. https://www.statista.com/statistics/1282449/b2b-traditional-ad-spend-us/
Statista. (2022). Business-to-business (B2B) traditional advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 11, 2025. https://www.statista.com/statistics/1282449/b2b-traditional-ad-spend-us/
Statista. "Business-to-business (B2b) Traditional Advertising Spending in The United States from 2020 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 9 Dec 2022, https://www.statista.com/statistics/1282449/b2b-traditional-ad-spend-us/
Statista, Business-to-business (B2B) traditional advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1282449/b2b-traditional-ad-spend-us/ (last visited June 11, 2025)
Business-to-business (B2B) traditional advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars) [Graph], Statista, December 9, 2022. [Online]. Available: https://www.statista.com/statistics/1282449/b2b-traditional-ad-spend-us/