Brand message types appealing the most to consumers in the U.S. 2024

Published by
J. G. Navarro,
Mar 24, 2025

A November 2024 survey asked consumers in the United States which three types of brand messages appealed to them the most. More than half (50.8 percent) of respondents mentioned humorous communication that made them laugh and feel entertained. Motivational and educational messages followed, listed by around 49 and 42 percent of interviewees, respectively.

Brand message types appealing the most to consumers in the United States as of November 2024

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Release date

February 2025

Region

United States

Survey time period

November 2024

Number of respondents

2,000 respondents

Age group

18-67 years

Method of interview

Online survey

Supplementary notes

Three answers were possible.

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