According to a survey conducted in April 2021 among consumers in the United States, United Kingdom, Australia, and New Zealand, ** percent of consumers said they wished brands knew more about their style preferences and what suits them. This was followed by ** percent of consumers stating they wished brands knew more about their household needs, while ** percent expressed a desire for brands to know more about their economic situation.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ecommerce Germany News. (March 28, 2022). Personal features consumers wish brands knew more about in selected countries worldwide as of April 2021 [Graph]. In Statista. Retrieved July 17, 2025, from https://www.statista.com/statistics/1282556/personal-features-consumers-wish-brands-knew-more/
Ecommerce Germany News. "Personal features consumers wish brands knew more about in selected countries worldwide as of April 2021 ." Chart. March 28, 2022. Statista. Accessed July 17, 2025. https://www.statista.com/statistics/1282556/personal-features-consumers-wish-brands-knew-more/
Ecommerce Germany News. (2022). Personal features consumers wish brands knew more about in selected countries worldwide as of April 2021 . Statista. Statista Inc.. Accessed: July 17, 2025. https://www.statista.com/statistics/1282556/personal-features-consumers-wish-brands-knew-more/
Ecommerce Germany News. "Personal Features Consumers Wish Brands Knew More about in Selected Countries Worldwide as of April 2021 ." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1282556/personal-features-consumers-wish-brands-knew-more/
Ecommerce Germany News, Personal features consumers wish brands knew more about in selected countries worldwide as of April 2021 Statista, https://www.statista.com/statistics/1282556/personal-features-consumers-wish-brands-knew-more/ (last visited July 17, 2025)
Personal features consumers wish brands knew more about in selected countries worldwide as of April 2021 [Graph], Ecommerce Germany News, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1282556/personal-features-consumers-wish-brands-knew-more/
