The number of unique visitors to the Smithsonian Institution's websites declined by 11.6 percent in 2024 over the previous fiscal year. In the fiscal year ending September 30, 2024, the combined number of visits across all Smithsonian websites totaled almost 150 million.
Number of unique visitors to Smithsonian Institution's websites in the United States from 2017 to 2024
(in millions)
Characteristic
Number of unique visitors in millions
2024
149.87
2023
169.55
2022
168.13
2021
205.75
2020
178.41
2019
153.69
2018
160.11
2017
150.81
050100150200250
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Smithsonian. (January 15, 2025). Number of unique visitors to Smithsonian Institution's websites in the United States from 2017 to 2024 (in millions) [Graph]. In Statista. Retrieved May 31, 2025, from https://www.statista.com/statistics/1282653/unique-visitor-count-smithsonian-institution-websites-us/
Smithsonian. "Number of unique visitors to Smithsonian Institution's websites in the United States from 2017 to 2024 (in millions)." Chart. January 15, 2025. Statista. Accessed May 31, 2025. https://www.statista.com/statistics/1282653/unique-visitor-count-smithsonian-institution-websites-us/
Smithsonian. (2025). Number of unique visitors to Smithsonian Institution's websites in the United States from 2017 to 2024 (in millions). Statista. Statista Inc.. Accessed: May 31, 2025. https://www.statista.com/statistics/1282653/unique-visitor-count-smithsonian-institution-websites-us/
Smithsonian. "Number of Unique Visitors to Smithsonian Institution's Websites in The United States from 2017 to 2024 (in Millions)." Statista, Statista Inc., 15 Jan 2025, https://www.statista.com/statistics/1282653/unique-visitor-count-smithsonian-institution-websites-us/
Smithsonian, Number of unique visitors to Smithsonian Institution's websites in the United States from 2017 to 2024 (in millions) Statista, https://www.statista.com/statistics/1282653/unique-visitor-count-smithsonian-institution-websites-us/ (last visited May 31, 2025)
Number of unique visitors to Smithsonian Institution's websites in the United States from 2017 to 2024 (in millions) [Graph], Smithsonian, January 15, 2025. [Online]. Available: https://www.statista.com/statistics/1282653/unique-visitor-count-smithsonian-institution-websites-us/
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