Preferred methods to book holidays in the UK 2024

Published by Statista Research Department, Apr 15, 2025

According to a December 2024 survey, the most preferred method for booking holidays among travelers in the United Kingdom was directly with airlines and hotels, with 51 percent citing it as one of their chosen booking channels. Meanwhile, 48 percent said they used online travel agencies such as Expedia or Booking.com.

Preferred methods of booking holidays in the United Kingdom as of December 2024

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Release date

December 2024

Region

United Kingdom

Survey time period

December 4 to 5, 2024

Number of respondents

2,215 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on " Travel agencies in the United Kingdom "

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Other statistics that may interest you Travel agencies in the United Kingdom

Overview

7

Travel agents

8

Online travel agencies

8

Booking behavior

4

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Topics

Travel agencies in the United Kingdom (UK)Travel agency industryTourism in LondonOnline travel market Travel and tourism in the United Kingdom
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