According to a November 2021 analysis of video ad impressions and install conversions for gaming apps, in-app video ads in role-play gaming (RPG) games were most effective when they lasted around 46 seconds. By comparison, social casino gaming apps only required 10 seconds of the users' time to be effective. Strategy apps positioned themselves in the middle, requiring 33 seconds in order to prompt optimal levels of installs.
In-app video adverts length generating best install response from mobile gaming users worldwide as of November 2021, by genre
(in seconds)
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In-app video adverts length generating best install response from mobile gaming users worldwide as of November 2021, by genre
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Liftoff. (November 30, 2021). In-app video adverts length generating best install response from mobile gaming users worldwide as of November 2021, by genre (in seconds) [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1283644/in-app-ads-gaming-optimal-length-by-genre/
Liftoff. "In-app video adverts length generating best install response from mobile gaming users worldwide as of November 2021, by genre (in seconds)." Chart. November 30, 2021. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1283644/in-app-ads-gaming-optimal-length-by-genre/
Liftoff. (2021). In-app video adverts length generating best install response from mobile gaming users worldwide as of November 2021, by genre (in seconds). Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1283644/in-app-ads-gaming-optimal-length-by-genre/
Liftoff. "In-app Video Adverts Length Generating Best Install Response from Mobile Gaming Users Worldwide as of November 2021, by Genre (in Seconds)." Statista, Statista Inc., 30 Nov 2021, https://www.statista.com/statistics/1283644/in-app-ads-gaming-optimal-length-by-genre/
Liftoff, In-app video adverts length generating best install response from mobile gaming users worldwide as of November 2021, by genre (in seconds) Statista, https://www.statista.com/statistics/1283644/in-app-ads-gaming-optimal-length-by-genre/ (last visited May 04, 2025)
In-app video adverts length generating best install response from mobile gaming users worldwide as of November 2021, by genre (in seconds) [Graph], Liftoff, November 30, 2021. [Online]. Available: https://www.statista.com/statistics/1283644/in-app-ads-gaming-optimal-length-by-genre/
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