Ways marketers buy CTV worldwide 2021| Statista

According to a September 2021 survey among marketers worldwide, ** percent of respondents in the United States said they were planning to utilize managed service when purchasing connected TV (CTV) inventories, while only ***** percent said they intended to buy it in a hybrid fashion. Globally, managed service was projected to be the most popular way to buy programmatic audio, followed by hybrid and in-house.

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Way marketers bought connected TV (CTV) inventories in selected countries worldwide as of September 2021

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Release date

December 2021

More information

Region

Worldwide

Survey time period

September 2021

Number of respondents

300 respondents

Special properties

among mid-senior level media planners from a wide variety of verticals

Citation formats

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* For commercial use only

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$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

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Based on your interests

For single users

$199 USD

per month, billed annually ¹

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Premium Statistics

The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 5 people

$1,299 USD

per month, billed annually ¹

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