Social media platforms with the highest ROI for marketers worldwide 2024

Published by
Christopher Ross,
Mar 28, 2025

During an October 2024 survey among marketers in Asia, Australia, Europe, and North America, approximately 28 percent included Facebook among the social media platforms delivering the highest return on investment (ROI). Instagram and YouTube followed, mentioned by 22 and 12 percent of the participants, respectively.

Social media platforms with the highest return on investment (ROI) according to marketers worldwide as of October 2024

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Source

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Release date

January 2025

Region

Worldwide

Survey time period

October 2024

Number of respondents

1,200 respondents

Special properties

among global marketers at B2B and B2C companies

Supplementary notes

The source does not specify the survey type.

The source adds that respondents were based in Asia, Australia, Europe, and North America.

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