In 2023, Gen Z consumers were willing to spend the most for two-hour delivery, averaging nine percent of their order value. Millennials and consumers with children in the household followed, each demographic willing to pay an average of eight percent of the order value for the same expedited delivery service.
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Average share of order value that shoppers were willing to pay for two-hour and 10-minute delivery in 2023, by demographic group
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* Consumers in 11 countries across North America, Europe, and Asia–Pacific.
Distribution: 1,048 Gen Z, 3,358 Millennials, 3,586 Gen X, 3,689 Boomers, 4,096 with children in household, 7,588 without children in household, 5,097 urban, 4,936 suburban, and 1,648 rural.
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Capgemini. (January 11, 2024). Average share of order value that shoppers were willing to pay for two-hour and 10-minute delivery in 2023, by demographic group [Graph]. In Statista. Retrieved June 01, 2025, from https://www.statista.com/statistics/1284861/willingness-to-pay-for-fast-delivery-worldwide-generation/
Capgemini. "Average share of order value that shoppers were willing to pay for two-hour and 10-minute delivery in 2023, by demographic group." Chart. January 11, 2024. Statista. Accessed June 01, 2025. https://www.statista.com/statistics/1284861/willingness-to-pay-for-fast-delivery-worldwide-generation/
Capgemini. (2024). Average share of order value that shoppers were willing to pay for two-hour and 10-minute delivery in 2023, by demographic group. Statista. Statista Inc.. Accessed: June 01, 2025. https://www.statista.com/statistics/1284861/willingness-to-pay-for-fast-delivery-worldwide-generation/
Capgemini. "Average Share of Order Value That Shoppers Were Willing to Pay for Two-hour and 10-minute Delivery in 2023, by Demographic Group." Statista, Statista Inc., 11 Jan 2024, https://www.statista.com/statistics/1284861/willingness-to-pay-for-fast-delivery-worldwide-generation/
Capgemini, Average share of order value that shoppers were willing to pay for two-hour and 10-minute delivery in 2023, by demographic group Statista, https://www.statista.com/statistics/1284861/willingness-to-pay-for-fast-delivery-worldwide-generation/ (last visited June 01, 2025)
Average share of order value that shoppers were willing to pay for two-hour and 10-minute delivery in 2023, by demographic group [Graph], Capgemini, January 11, 2024. [Online]. Available: https://www.statista.com/statistics/1284861/willingness-to-pay-for-fast-delivery-worldwide-generation/
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