Preferred means of shopping during the holiday season India 2023

Published by A. Minhas, Feb 3, 2025
In response to a survey conducted in 2023 by Rakuten Insight about shopping during the holiday season, 63 percent of respondents in India stated that they carried out their holiday shopping both online and at brick-and-mortar stores. Meanwhile, another 31 percent preferred only online shopping during this period.

Preferred means of shopping during the holiday season in India as of November 2023

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Release date

December 2023

Region

India

Survey time period

November 9 to 30, 2023

Number of respondents

19,507 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: Where did you shop / are you planning to shop during the holiday shopping season?

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Statistics on " Shopping behavior in India "

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Overview

5

Purchase channels

5

Payment methods

5

Online shopping

5

Holiday shopping

4

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Shopping behavior in IndiaShopping behavior in JapanShopping behavior in ChinaShopping behavior in the Middle East and North AfricaShopping behavior in South Korea
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