According to a survey conducted by Rakuten Insight in South Korea in November 2023 on holiday shopping, more than **** percent of respondents aged 16 to 24 years old stated to be going holiday shopping. As the age increased, the willingness for holiday shopping declined, with only a little over half of respondents older than 55 years old stating to do some holiday shopping.
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Rakuten Insight. (December 4, 2023). Share of consumers participating in holiday shopping in South Korea as of November 2023, by age group [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1284992/south-korea-share-of-holiday-shoppers-by-age/
Rakuten Insight. "Share of consumers participating in holiday shopping in South Korea as of November 2023, by age group." Chart. December 4, 2023. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1284992/south-korea-share-of-holiday-shoppers-by-age/
Rakuten Insight. (2023). Share of consumers participating in holiday shopping in South Korea as of November 2023, by age group. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1284992/south-korea-share-of-holiday-shoppers-by-age/
Rakuten Insight. "Share of Consumers Participating in Holiday Shopping in South Korea as of November 2023, by Age Group." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1284992/south-korea-share-of-holiday-shoppers-by-age/
Rakuten Insight, Share of consumers participating in holiday shopping in South Korea as of November 2023, by age group Statista, https://www.statista.com/statistics/1284992/south-korea-share-of-holiday-shoppers-by-age/ (last visited July 12, 2025)
Share of consumers participating in holiday shopping in South Korea as of November 2023, by age group [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1284992/south-korea-share-of-holiday-shoppers-by-age/
