Popular items among holiday shoppers Thailand 2023, by gender

Published by Kankanit Ciba, Jul 9, 2025
According to a survey conducted by Rakuten Insight in November 2023 in Thailand, approximately ** percent of female respondents stated that they bought apparel and footwear items during the holiday shopping period. In comparison, about ** percent of male respondents preferred buying consumer electronics during the same shopping period.
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Most popular items when going holiday shopping in Thailand as of November 2023, by gender

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Release date

December 2023

Region

Thailand

Survey time period

November 9 to 30, 2023

Number of respondents

15,397 respondents

Age group

16 years and older

Special properties

among 11,332 female and 4,065 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"

Figures have been rounded.

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