Consumer retention of personal care products in Japan 2025, by type

Published by Statista Research Department, Jul 9, 2025

Brand loyalty in personal care and home hygiene in Japan varied significantly depending on product type as revealed in a survey conducted in January 2024. Over ** percent of respondents reported to always purchasing the same brand of shampoo. In contrast, cosmtics showed a lower re-purchase rate, with less than ** percent of respondents remaining with the same brand.

Log in or register to access precise data.

Brand loyalty in personal care and home hygiene product choices in Japan as of January 2025

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

February 2025

Region

Japan

Survey time period

December 27 to January 6, 2025

Number of respondents

4,000 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Among the following daily necessities and cosmetics, please tell us the products for which you always buy the same brand."

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Personal care in Japan "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Personal care in Japan

Overview

5

Skincare

5

Oral care

4

Body care

4

Hair care

5

Sanitary products

5

Major domestic companies

5

Household expenditure

4

Personal grooming

6

Further Content: You might find this interesting as well

Topics

Personal care in JapanPharmaceutical industry in JapanBeauty industry in JapanShiseido Company, LimitedHealth and functional foods market in Japan
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.