A 2024 survey revealed that social media platforms with shoppable features are the preferred live shopping platforms for ** percent of U.S. adults. Live shopping on e-commerce marketplaces ranked second, with ** percent of those surveyed saying they prefer this platform for this activity. Video-streaming platforms followed, with ** percent of respondents.
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Rakuten Insight. (September 9, 2024). Preferred platforms to shop via livestream in the United States in 2024 [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1286498/most-used-live-shopping-apps-us/
Rakuten Insight. "Preferred platforms to shop via livestream in the United States in 2024." Chart. September 9, 2024. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1286498/most-used-live-shopping-apps-us/
Rakuten Insight. (2024). Preferred platforms to shop via livestream in the United States in 2024. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1286498/most-used-live-shopping-apps-us/
Rakuten Insight. "Preferred Platforms to Shop via Livestream in The United States in 2024." Statista, Statista Inc., 9 Sep 2024, https://www.statista.com/statistics/1286498/most-used-live-shopping-apps-us/
Rakuten Insight, Preferred platforms to shop via livestream in the United States in 2024 Statista, https://www.statista.com/statistics/1286498/most-used-live-shopping-apps-us/ (last visited June 07, 2025)
Preferred platforms to shop via livestream in the United States in 2024 [Graph], Rakuten Insight, September 9, 2024. [Online]. Available: https://www.statista.com/statistics/1286498/most-used-live-shopping-apps-us/
