WeChat's global in-app purchase revenue reached 33 million U.S. dollars from January 1 to April 10, 2025. The Chinese equivalent of WhatsApp offers a wide range of functions outside of messaging, such as mobile payment and e-commerce.
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Global in-app purchase revenue of Tencent's WeChat from 2015 to YTD 2025*
(in million U.S. dollars)
Apple App Store and Google Play; IAP revenue reduced by platform fees and inclusive taxes; Apple App Store includes iPhone and iPad devices
Supplementary notes
* The source collects data from Apple App Store and Google Play only. Figures from various Chinese third-party app stores (e.g., Huawei AppGallery, Tencent My App, Oppo Software Store) are not included in the calculation, Thus, the IAP values shown here are the minimum estimations.
The figures are estimates of developer earnings from IAP and do not include ad revenue, web shop spend, or Apple and Google’s 30% cut.
The source has revised some of the previous figures .
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AppMagic. (April 10, 2025). Global in-app purchase revenue of Tencent's WeChat from 2015 to YTD 2025* (in million U.S. dollars) [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/1286570/tencent-wechat-in-app-purchase-revenue/
AppMagic. "Global in-app purchase revenue of Tencent's WeChat from 2015 to YTD 2025* (in million U.S. dollars)." Chart. April 10, 2025. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/1286570/tencent-wechat-in-app-purchase-revenue/
AppMagic. (2025). Global in-app purchase revenue of Tencent's WeChat from 2015 to YTD 2025* (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/1286570/tencent-wechat-in-app-purchase-revenue/
AppMagic. "Global In-app Purchase Revenue of Tencent's Wechat from 2015 to Ytd 2025* (in Million U.S. Dollars)." Statista, Statista Inc., 10 Apr 2025, https://www.statista.com/statistics/1286570/tencent-wechat-in-app-purchase-revenue/
AppMagic, Global in-app purchase revenue of Tencent's WeChat from 2015 to YTD 2025* (in million U.S. dollars) Statista, https://www.statista.com/statistics/1286570/tencent-wechat-in-app-purchase-revenue/ (last visited June 17, 2025)
Global in-app purchase revenue of Tencent's WeChat from 2015 to YTD 2025* (in million U.S. dollars) [Graph], AppMagic, April 10, 2025. [Online]. Available: https://www.statista.com/statistics/1286570/tencent-wechat-in-app-purchase-revenue/
