Holiday shopping channels preference Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Jul 7, 2025
According to a 2023 survey on shopping behavior conconducted by Rakuten Insight in Vietnam, approximately ** percent of respondents stated that they shopped both online and in physical stores during the holiday shopping period. Meanwhile, around ** percent of them preferred to do their holiday shopping exclusively online.
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Preferred shopping channels for holiday shopping in Vietnam as of November 2023

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Release date

December 2023

Region

Vietnam

Survey time period

November 9 to 30, 2023

Number of respondents

3,834 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Where did you shop/are you planning to shop during the holiday shopping season?"

Figures have been rounded.

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