Chinese social network platform WeChat relies heavily on its home users for revenue growth. Other markets like Hong Kong and United States accounted for only ***** percent of its in-app purchase revenue in April 2025. The messaging app developed by Tencent offers a wide range of functions from mobile payment to e-commerce to digital healthcare services.
Apple App Store and Google Play; IAP revenue reduced by platform fees and inclusive taxes; Apple App Store includes iPhone and iPad devices
Supplementary notes
The original source collects data from Apple App Store and Google Play only. Figures from various Chinese third-party app stores (e.g. Huawei AppGallery, Tencent My App, Oppo Software Store) are not included into the calculation, Thus, the market share of China is the minimum estimation.
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AppMagic. (May 26, 2025). Leading markets of Tencent's WeChat in April 2025, based on in-app purchase revenue share [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/
AppMagic. "Leading markets of Tencent's WeChat in April 2025, based on in-app purchase revenue share." Chart. May 26, 2025. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/
AppMagic. (2025). Leading markets of Tencent's WeChat in April 2025, based on in-app purchase revenue share. Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/
AppMagic. "Leading Markets of Tencent's Wechat in April 2025, Based on In-app Purchase Revenue Share." Statista, Statista Inc., 26 May 2025, https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/
AppMagic, Leading markets of Tencent's WeChat in April 2025, based on in-app purchase revenue share Statista, https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/ (last visited June 17, 2025)
Leading markets of Tencent's WeChat in April 2025, based on in-app purchase revenue share [Graph], AppMagic, May 26, 2025. [Online]. Available: https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/
