According to a survey conducted by Rakuten Insight in China in November 2023 on consumer holiday shopping behavior, around ** percent of respondents answered their reason for holiday shopping was that a lot of sales take place during that time. More than half of respondents also stated to go holiday shopping because they had to buy gifts for the holidays.
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Rakuten Insight. (December 4, 2023). Common reasons to do holiday shopping in China as of November 2023 [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1287336/china-reasons-for-holiday-shopping/
Rakuten Insight. "Common reasons to do holiday shopping in China as of November 2023." Chart. December 4, 2023. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1287336/china-reasons-for-holiday-shopping/
Rakuten Insight. (2023). Common reasons to do holiday shopping in China as of November 2023. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1287336/china-reasons-for-holiday-shopping/
Rakuten Insight. "Common Reasons to Do Holiday Shopping in China as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287336/china-reasons-for-holiday-shopping/
Rakuten Insight, Common reasons to do holiday shopping in China as of November 2023 Statista, https://www.statista.com/statistics/1287336/china-reasons-for-holiday-shopping/ (last visited July 13, 2025)
Common reasons to do holiday shopping in China as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287336/china-reasons-for-holiday-shopping/
