Most influential official accounts on WeChat 2024

Published by
Lai Lin Thomala
,
Feb 19, 2025

For millions of Chinese users, WeChat is more than a messaging app. It is a multi-purpose social media offering the latest news and useful information. Many TV stations, radios, newspapers, and online news outlets have created a WeChat official account, similar to a Facebook brand page, to publish their content. In December 2024, Shanghai TV had the most influential official account on WeChat — News Channel (stvxwf). Based on the total number of posts, the overall content performance, and the impact of its trending posts, News Channel scored 1011.9 points in the influence index on WeChat. News commenter Zhanhao claimed the second place, with around 1000 points.

Leading official accounts on WeChat in December 2024, based on influence index

Account name (account ID)Influence index points
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Showing entries 1 to 12 (12 entries in total)
Statistic: Leading official accounts on WeChat in December 2024, based on influence index

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Source

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Newrank

Release date

January 2025

Region

China

Survey time period

December 2024

Supplementary notes

According to the original source, the influence index is based on the following metrics: the number of posts published by an official account and the performance of the published content (including the total views, likes, and reposts, as well as the reach of its trending content).

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