Xiaohongshu user geographical distribution in China 2025

Published by
Yihan Ma,
May 13, 2025

As of March 2025, almost ********* of Xiaohongshu's users lived in tier-1 cities in China. The social commerce platform, known in English as Little Red Book or RedNote before changing its official English name to rednote, was one of China's most valued e-commerce and direct-to-consumer unicorns.

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Share of Xiaohongshu (rednote) users in China as of March 2025, by city tier

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Release date

April 2025

Region

China

Survey time period

January 1, 2025 and March 25, 2025

Supplementary notes

The sample was drawn from followers of Xiaohongshu influencers (at least 5,000 followers) who posted between January 1, 2025 and March 25, 2025.

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Key figures

7

Usage

7

Market segments

4

WeChat

8

Douyin

8

Weibo

8

Xiaohongshu

7

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Topics

Social media in ChinaSocial media in TaiwanSocial media in Hong KongTencent HoldingsWeChat
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