According to a survey conducted among B2B marketers in the United States and Canada in September and October 2021, 45 percent of respondents said live streaming would be the most important virtual offering for their events in 2022. The mobile access to a live event was cited by 38 percent of respondents, while 37 percent said the most important virtual offering for them would be that of better branding opportunities.
Most important virtual offerings for events of B2B vendors and providers in the United States and Canada in 2022
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Emerald. (January 27, 2022). Most important virtual offerings for events of B2B vendors and providers in the United States and Canada in 2022 [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/1288620/virtual-offerings-b2b-marketing-events-us-canada/
Emerald. "Most important virtual offerings for events of B2B vendors and providers in the United States and Canada in 2022." Chart. January 27, 2022. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/1288620/virtual-offerings-b2b-marketing-events-us-canada/
Emerald. (2022). Most important virtual offerings for events of B2B vendors and providers in the United States and Canada in 2022. Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/1288620/virtual-offerings-b2b-marketing-events-us-canada/
Emerald. "Most Important Virtual Offerings for Events of B2b Vendors and Providers in The United States and Canada in 2022." Statista, Statista Inc., 27 Jan 2022, https://www.statista.com/statistics/1288620/virtual-offerings-b2b-marketing-events-us-canada/
Emerald, Most important virtual offerings for events of B2B vendors and providers in the United States and Canada in 2022 Statista, https://www.statista.com/statistics/1288620/virtual-offerings-b2b-marketing-events-us-canada/ (last visited May 13, 2025)
Most important virtual offerings for events of B2B vendors and providers in the United States and Canada in 2022 [Graph], Emerald, January 27, 2022. [Online]. Available: https://www.statista.com/statistics/1288620/virtual-offerings-b2b-marketing-events-us-canada/
