Most popular household and personal care brands among women in the U.S. Q4 2024

Published by
D. Petruzzi,
Mar 26, 2025

In the fourth quarter of 2024, the most popular household and personal care brand among women in the United States was reusable sealing bag brand Ziploc with 86 percent of female respondents stating they liked the brand. Dish soap brand Dawn followed with a percentage of 85 percent.

Most popular household and personal care brands among women in the United States in the 4th quarter of 2024

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

March 2025

Region

United States

Survey time period

Q4 2024

Supplementary notes

The source adds the following information: "Popularity is the % of people who have a positive opinion of a household & personal care brand."
The results have been weighted to represent the entire population.

The release date is when the data was accessed.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Kimberly-Clark "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Kimberly-Clark

Market overview

6

Company figures

8

Kimberly-Clark's impact

6

Competitors

8

Further Content: You might find this interesting as well

Topics

Kimberly-Clark Cosmetics industry in the U.S.UnileverPaper industry worldwideProcter & Gamble
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.