A survey conducted in November 2022 among Chinese online audio users pointed out that slightly over 55 percent of the userbase were female listeners. The same survey also showed that almost two-thirds of Chinese users had purchased audio content.
Share of online audio users in China as of November 2022, by gender
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iiMedia Research. (February 22, 2023). Share of online audio users in China as of November 2022, by gender [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1289318/china-online-audio-user-gender-distribution/
iiMedia Research. "Share of online audio users in China as of November 2022, by gender." Chart. February 22, 2023. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1289318/china-online-audio-user-gender-distribution/
iiMedia Research. (2023). Share of online audio users in China as of November 2022, by gender. Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1289318/china-online-audio-user-gender-distribution/
iiMedia Research. "Share of Online Audio Users in China as of November 2022, by Gender." Statista, Statista Inc., 22 Feb 2023, https://www.statista.com/statistics/1289318/china-online-audio-user-gender-distribution/
iiMedia Research, Share of online audio users in China as of November 2022, by gender Statista, https://www.statista.com/statistics/1289318/china-online-audio-user-gender-distribution/ (last visited May 04, 2025)
Share of online audio users in China as of November 2022, by gender [Graph], iiMedia Research, February 22, 2023. [Online]. Available: https://www.statista.com/statistics/1289318/china-online-audio-user-gender-distribution/
