According to a survey conducted in 2024, life insurance provided by private companies accounted for the highest share of life insurance policies carried by households in Japan, at 79.9 percent. The overall share of households in which at least one member took out life insurance was 89.2 percent.
Life insurance ownership rate among households in Japan from 2009 to 2024, by type of insurer
Characteristic
Private life insurance companies (including Japan Post Insurance)
Postal life insurance (Kampo)*
JA Kyosai**
Prefectural mutual aid organizations, cooperatives, etc.***
among general households with two or more members; including individual annuity insurance
Method of interview
Questionnaire
Supplementary notes
*Insurance products purchased prior to the privatization of postal services in October 2007 and currently managed by the Management Organization for Postal Savings and Postal Life Insurance. No new subscriptions are accepted. **National Mutual Insurance Federation of Agricultural Cooperatives. ***Including the The Federation of Japanese Consumer Cooperatives, Japan CO-OP Insurance Consumers' Co-operative Federation, and Kokumin Kyosai co-op.
****Number of respondents of the survey conducted in 2024. The survey was conducted between April 5 and May 26, 2024. Sample size of previous surveys:
Household ownership rate = (number of households in which at least one member has taken out life insurance / total number of surveyed households) x 100
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Japan Institute of Life Insurance. (January 31, 2025). Life insurance ownership rate among households in Japan from 2009 to 2024, by type of insurer [Graph]. In Statista. Retrieved June 09, 2025, from https://www.statista.com/statistics/1290040/japan-life-insurance-ownership-households-by-insurer-type/
Japan Institute of Life Insurance. "Life insurance ownership rate among households in Japan from 2009 to 2024, by type of insurer." Chart. January 31, 2025. Statista. Accessed June 09, 2025. https://www.statista.com/statistics/1290040/japan-life-insurance-ownership-households-by-insurer-type/
Japan Institute of Life Insurance. (2025). Life insurance ownership rate among households in Japan from 2009 to 2024, by type of insurer. Statista. Statista Inc.. Accessed: June 09, 2025. https://www.statista.com/statistics/1290040/japan-life-insurance-ownership-households-by-insurer-type/
Japan Institute of Life Insurance. "Life Insurance Ownership Rate among Households in Japan from 2009 to 2024, by Type of Insurer." Statista, Statista Inc., 31 Jan 2025, https://www.statista.com/statistics/1290040/japan-life-insurance-ownership-households-by-insurer-type/
Japan Institute of Life Insurance, Life insurance ownership rate among households in Japan from 2009 to 2024, by type of insurer Statista, https://www.statista.com/statistics/1290040/japan-life-insurance-ownership-households-by-insurer-type/ (last visited June 09, 2025)
Life insurance ownership rate among households in Japan from 2009 to 2024, by type of insurer [Graph], Japan Institute of Life Insurance, January 31, 2025. [Online]. Available: https://www.statista.com/statistics/1290040/japan-life-insurance-ownership-households-by-insurer-type/