According to a 2024 survey on the digital usage among Chinese consumers, the most commonly watched online video content was music videos, with 45.4 percent of the surveyed internet users reporting it, up from 42.6 percent the previous year. Other popular categories included livestreams, sports, and product reviews.
Share of internet users consuming video content each week in China as of 3rd quarter 2024, by type
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We Are Social, & Meltwater, & DataReportal. (February 24, 2025). Share of internet users consuming video content each week in China as of 3rd quarter 2024, by type [Graph]. In Statista. Retrieved May 03, 2025, from https://www.statista.com/statistics/1290640/china-popular-online-video-content-categories/
We Are Social, und Meltwater, und DataReportal. "Share of internet users consuming video content each week in China as of 3rd quarter 2024, by type." Chart. February 24, 2025. Statista. Accessed May 03, 2025. https://www.statista.com/statistics/1290640/china-popular-online-video-content-categories/
We Are Social, Meltwater, DataReportal. (2025). Share of internet users consuming video content each week in China as of 3rd quarter 2024, by type. Statista. Statista Inc.. Accessed: May 03, 2025. https://www.statista.com/statistics/1290640/china-popular-online-video-content-categories/
We Are Social, and Meltwater, and DataReportal. "Share of Internet Users Consuming Video Content Each Week in China as of 3rd Quarter 2024, by Type." Statista, Statista Inc., 24 Feb 2025, https://www.statista.com/statistics/1290640/china-popular-online-video-content-categories/
We Are Social & Meltwater & DataReportal, Share of internet users consuming video content each week in China as of 3rd quarter 2024, by type Statista, https://www.statista.com/statistics/1290640/china-popular-online-video-content-categories/ (last visited May 03, 2025)
Share of internet users consuming video content each week in China as of 3rd quarter 2024, by type [Graph], We Are Social, & Meltwater, & DataReportal, February 24, 2025. [Online]. Available: https://www.statista.com/statistics/1290640/china-popular-online-video-content-categories/