According to a 2024 survey on the digital usage among Chinese internet users, about 39 percent of respondents reported to follow the social media accounts of their friends, family, and other acquaintances. Tencent's WeChat and ByteDance's Douyin were the most beloved social media platforms in the survey.
Share of internet users following social media in China as of 3rd quarter 2024, by social media account type
Characteristic
Share of surveyed internet users
Friends, family, or other people you know
38.9%
Restaurants, chefs, or food personalities
26.1%
Actors, comedians, or other performers
24.7%
Contacts relevant to your work
24.1%
Tv shows or channels
24.1%
Companies relevant to your work
21%
Companies and brands you purchase from
20.5%
Companies and brands you’re considering purchasing from
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We Are Social, & DataReportal, & Meltwater. (February 24, 2025). Share of internet users following social media in China as of 3rd quarter 2024, by social media account type [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/1290715/china-following-rate-of-social-media-by-account-type/
We Are Social, und DataReportal, und Meltwater. "Share of internet users following social media in China as of 3rd quarter 2024, by social media account type." Chart. February 24, 2025. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/1290715/china-following-rate-of-social-media-by-account-type/
We Are Social, DataReportal, Meltwater. (2025). Share of internet users following social media in China as of 3rd quarter 2024, by social media account type. Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/1290715/china-following-rate-of-social-media-by-account-type/
We Are Social, and DataReportal, and Meltwater. "Share of Internet Users following Social Media in China as of 3rd Quarter 2024, by Social Media Account Type." Statista, Statista Inc., 24 Feb 2025, https://www.statista.com/statistics/1290715/china-following-rate-of-social-media-by-account-type/
We Are Social & DataReportal & Meltwater, Share of internet users following social media in China as of 3rd quarter 2024, by social media account type Statista, https://www.statista.com/statistics/1290715/china-following-rate-of-social-media-by-account-type/ (last visited June 05, 2025)
Share of internet users following social media in China as of 3rd quarter 2024, by social media account type [Graph], We Are Social, & DataReportal, & Meltwater, February 24, 2025. [Online]. Available: https://www.statista.com/statistics/1290715/china-following-rate-of-social-media-by-account-type/
