According to a survey in the third quarter of 2024, 72 percent of Filipino internet users aged 16 and above watched music videos each week. In addition, comedy or viral videos as well as influencer videos and vlogs were among the most popular types of video content consumed by Filipinos on a weekly basis.
Consumption of influencer videos and vlogs
Aside from music videos and viral videos, influencer videos and vlogs emerged as one of the most consumed video content in the Philippines in 2024. In fact, according to a global survey for the third quarter of 2024, the Philippines had the highest share of internet users watching vlogs in the past week. As of September 2024, three of the most subscribed YouTube channels in the Philippines were vloggers or video bloggers, and the list may continue to expand as content creation has proven to be a very lucrative career.
YouTube in the Philippines
The dominance of the global video streaming platform, YouTube, was significantly felt among the Filipino audience. As of February 2025, the Philippines had among the highest YouTube users globally, with India taking the lead. On average, Filipinos spent about 25 hours each month on the YouTube mobile app in November 2024.
Video content consumed online each week by internet users in the Philippines as of 3rd quarter 2024, by type
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Video content consumed online each week by internet users in the Philippines as of 3rd quarter 2024, by type [Graph]. In Statista. Retrieved May 03, 2025, from https://www.statista.com/statistics/1290876/philippines-type-of-video-content-consumed-each-week/
DataReportal, und We Are Social, und Meltwater. "Video content consumed online each week by internet users in the Philippines as of 3rd quarter 2024, by type." Chart. February 25, 2025. Statista. Accessed May 03, 2025. https://www.statista.com/statistics/1290876/philippines-type-of-video-content-consumed-each-week/
DataReportal, We Are Social, Meltwater. (2025). Video content consumed online each week by internet users in the Philippines as of 3rd quarter 2024, by type. Statista. Statista Inc.. Accessed: May 03, 2025. https://www.statista.com/statistics/1290876/philippines-type-of-video-content-consumed-each-week/
DataReportal, and We Are Social, and Meltwater. "Video Content Consumed Online Each Week by Internet Users in The Philippines as of 3rd Quarter 2024, by Type." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1290876/philippines-type-of-video-content-consumed-each-week/
DataReportal & We Are Social & Meltwater, Video content consumed online each week by internet users in the Philippines as of 3rd quarter 2024, by type Statista, https://www.statista.com/statistics/1290876/philippines-type-of-video-content-consumed-each-week/ (last visited May 03, 2025)
Video content consumed online each week by internet users in the Philippines as of 3rd quarter 2024, by type [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1290876/philippines-type-of-video-content-consumed-each-week/
