Attitudes towards live commerce in France 2023

Published by Daniela Coppola, May 13, 2025
A study conducted in 2023 found that while the uptake of live commerce in France is still limited, approximately three out of ten French adults are familiar with the concept. Among the respondents, only 14 percent reported having engaged in a live shopping session, but nearly two-thirds of those participants reported making a purchase. Furthermore, 17 percent of individuals who had never tried live shopping expressed potential interest in it.
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Attitudes towards live commerce in France in 2023

CharacteristicShare of respondents
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Showing entries 1 to 4 (4 entries in total)
Statistic: Attitudes towards live commerce in France in 2023

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Release date

April 2023

Region

France

Survey time period

April 12 to 14, 2023

Number of respondents

2,028 French adults*

Age group

18 years and older

Method of interview

Omnibus survey

Supplementary notes

* Had already participated in a live shopping commerce: 291 respondents. Had never participated: 1,681 respondents.

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