Digital retail media ad spend growth in the U.S. 2023-2024
In 2024, digital retail media advertising spending in the United States increased by 23 percent. A year earlier, the growth rate stood at 16.3 percent.
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Change in digital retail media advertising spending in the United States in 2023 and 2024
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Other statistics that may interest you Digital retail media advertising in the United States
Overview
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- Premium Statistic Digital retail media ad revenue in the U.S. 2022-2024
- Premium Statistic Digital retail media ad spend in the U.S. 2023-2027
- Premium Statistic Retail share in digital ad spend & digital ad revenue in the U.S. 2020-2027
- Premium Statistic On-site vs. off-site retail media ad spend in the U.S. 2021-2025
- Premium Statistic Off-site retail media ad spend in the U.S. 2023-2027
- Premium Statistic Digital ad channels with increased ad spend in the U.S. 2024
- Premium Statistic Retailers reporting an uplift in revenue due to their investment in retail media 2023
Key players
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- Premium Statistic Revenue of retail media platforms worldwide 2022-2023
- Premium Statistic Retailers with highest ad revenues in the U.S. 2023
- Basic Statistic Retail media ad spend 2025, by platform
- Premium Statistic Leading retail media platforms in North America 2023
- Premium Statistic Targeting effectiveness of major RMNs in the U.S. 2023
- Premium Statistic Retail media networks with best data sharing capabilities in the U.S. 2023
- Premium Statistic Retail media networks with highest ROI in the U.S. 2024
Marketer insights
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- Premium Statistic Reasons for working with retail media networks in the U.S. 2022
- Premium Statistic Tactics falling into the definition of retail media according to U.S. marketers 2023
- Premium Statistic Number of RMNs used by CPG brands in the U.S. 2023
- Premium Statistic Top measurement attributes of RMNs in the U.S. 2023
- Premium Statistic Leading KPIs of retail media campaigns in the U.S. 2024
- Premium Statistic Goals of retail media campaigns in the U.S. 2024
- Premium Statistic Leading ad formats in retail media campaigns in the U.S. 2024
- Premium Statistic Leading digital retail media ad formats in North America 2023
Consumer insights
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- Premium Statistic Main online platforms for product research in the U.S. 2024
- Premium Statistic Gen Z: main online platforms for product research in the U.S. 2023
- Premium Statistic Channels used for product research in the Americas 2023
- Basic Statistic Leading e-commerce and shopping websites in the U.S. 2023, based on visit share
- Premium Statistic Leading groceries websites in the U.S. 2025, based on visit share
- Premium Statistic Holiday season retail advertisers with highest consumer awareness in the U.S. 2022
- Premium Statistic Online retail website visits and orders in the U.S. 2024, by device
- Premium Statistic Leading retail media ad types in the U.S. 2023
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Basic Account
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Starter Account
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Professional Account
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
PwC, & IAB (U.S.). (April 17, 2025). Change in digital retail media advertising spending in the United States in 2023 and 2024 [Graph]. In Statista. Retrieved June 24, 2025, from https://www.statista.com/statistics/1291836/digital-retail-media-ad-spend-usa/
PwC, und IAB (U.S.). "Change in digital retail media advertising spending in the United States in 2023 and 2024." Chart. April 17, 2025. Statista. Accessed June 24, 2025. https://www.statista.com/statistics/1291836/digital-retail-media-ad-spend-usa/
PwC, IAB (U.S.). (2025). Change in digital retail media advertising spending in the United States in 2023 and 2024. Statista. Statista Inc.. Accessed: June 24, 2025. https://www.statista.com/statistics/1291836/digital-retail-media-ad-spend-usa/
PwC, and IAB (U.S.). "Change in Digital Retail Media Advertising Spending in The United States in 2023 and 2024." Statista, Statista Inc., 17 Apr 2025, https://www.statista.com/statistics/1291836/digital-retail-media-ad-spend-usa/
PwC & IAB (U.S.), Change in digital retail media advertising spending in the United States in 2023 and 2024 Statista, https://www.statista.com/statistics/1291836/digital-retail-media-ad-spend-usa/ (last visited June 24, 2025)
Change in digital retail media advertising spending in the United States in 2023 and 2024 [Graph], PwC, & IAB (U.S.), April 17, 2025. [Online]. Available: https://www.statista.com/statistics/1291836/digital-retail-media-ad-spend-usa/
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