In 2024, health benefits were the top driver for plant-based alternatives. Half of U.S. survey participants stated that their most important reason for consuming meat-substitute products are health benefits. Nearly 36 percent mentioned animal-welfare concerns as the most important reason.
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Consumers' most important reasons for eating meat substitutes in the United States in 2024
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Ipsos. (October 30, 2024). Consumers' most important reasons for eating meat substitutes in the United States in 2024 [Graph]. In Statista. Retrieved June 28, 2025, from https://www.statista.com/statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/
Ipsos. "Consumers' most important reasons for eating meat substitutes in the United States in 2024." Chart. October 30, 2024. Statista. Accessed June 28, 2025. https://www.statista.com/statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/
Ipsos. (2024). Consumers' most important reasons for eating meat substitutes in the United States in 2024. Statista. Statista Inc.. Accessed: June 28, 2025. https://www.statista.com/statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/
Ipsos. "Consumers' Most Important Reasons for Eating Meat Substitutes in The United States in 2024." Statista, Statista Inc., 30 Oct 2024, https://www.statista.com/statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/
Ipsos, Consumers' most important reasons for eating meat substitutes in the United States in 2024 Statista, https://www.statista.com/statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/ (last visited June 28, 2025)
Consumers' most important reasons for eating meat substitutes in the United States in 2024 [Graph], Ipsos, October 30, 2024. [Online]. Available: https://www.statista.com/statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/
