Share of different formats in the digital advertising market in Poland Q1 2024

Published by Małgorzata Puzio, Feb 21, 2025

In the first quarter of 2024, SEM advertising accounted for the highest share of Poland's online advertising market. At the same time, e-mail marketing constituted 0.8 percent of the market share.

Distribution of different formats in the digital advertising market in Poland in 1st quarter 2024

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Release date

August 2024

Region

Poland

Survey time period

Q1 2024

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Statistics on " Digital advertising in Poland "

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Overview

6

E-mail and mobile advertising

7

Social media advertising

8

Video/display advertising and other formats

8

Consumer behavior

6

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Topics

Digital advertising in CEEDigital advertising in GermanyDigital advertising in the UKDigital advertising in RussiaDigital advertising in France
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