Most impactful content measures driving revenues for marketers worldwide 2024

Published by
Christopher Ross,
Jun 23, 2025

During a 2024 global survey among marketing and media leaders, approximately ** percent included retaining and expanding existing customers among the most impactful content measures driving their organizations' revenues. Placing advertising ranked second, mentioned by ** percent. According to the same study, social media and website engagement were the leading content marketing metrics tracked by organizations worldwide.

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Most impactful content measures driving organizations' revenues according to marketing and media leaders worldwide as of February 2024

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Release date

April 2024

Region

Worldwide

Survey time period

January 5 to February 6, 2024

Number of respondents

1,003 respondents

Special properties

among members of the WordPress VIP community

Supplementary notes

The source does not specify the survey type.

Multiple answers were possible.

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