Beauty shoppers who look for sustainable products in the U.S 2021

Published by
D. Petruzzi,
Jun 26, 2025

In 2021, the majority of U.S. beauty shoppers across different generations stated that they searched for sustainable beauty products. Generation Z were found to be the leading cohort that seeks out sustainable products the most. Meanwhile, approximately ** percent of millennial respondents and ** percent of Generation X respondents were found to search for sustainable beauty products.

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Share of beauty shoppers who search for sustainable products in the United States in 2021, by generation

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Release date

February 2021

Region

United States

Survey time period

2021

Number of respondents

10,646 respondents

Age group

18-64 years

Special properties

U.S. beauty shoppers

Method of interview

Online survey

Supplementary notes

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