Social media platforms most used by brands for influencer marketing in Brazil 2024

Published by
J. G. Navarro
,
Jan 9, 2025

During a survey among brands working with influencer marketing in Brazil released in December 2024, approximately 85.4 percent reported using Instagram for that purpose. Facebook and YouTube followed, mentioned by 42.5 and 35.3 percent of respondents, respectively. According to the same study, almost 65 percent of agencies in Brazil recommended that their clients spend more on influencer marketing throughout the following year. 

Social media platforms most used by brands for influencer marketing in Brazil as of December 2024

CharacteristicShare of respondents
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Showing entries 1 to 7 (7 entries in total)
Statistic: Social media platforms most used by brands for influencer marketing in Brazil as of December 2024

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Sources

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Release date

December 2024

Region

Brazil

Survey time period

as of December 16, 2024*

Number of respondents

>900*

Method of interview

Online survey

Supplementary notes

* The source does not specify the survey date; the date shown is the release date. The number of respondents refers to the total, as the source does not specify how many were influencers, agencies, PR agents, and brands.

Multiple answers were possible.

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Statistics on " Influencer marketing in Brazil "

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Overview

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Influencers

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Audiences

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Topics

Influencer marketing in BrazilAdvertising in BrazilInfluencer marketing worldwideInfluencer marketing in the U.S.Influencer marketing in Europe
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