Between July and August 2020, anti-vaccination Instagram accounts had the largest increase in audience size with approximately 620,933 new followers. This accounts for 42 percent of anti-vaccination follower growth across the social media platforms assessed. Although Facebook was the leading platform for anti-vaccination content overall, total growth of followers was significantly lower than Instagram for this selected time period.
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Social media platforms anti-vaccination follower growth worldwide between July and August 2020
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According to the source: "For this report, the team were assigned a range of social media accounts from Facebook, Instagram, Twitter and YouTube that were identified by our report".
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Center for Countering Digital Hate. (September 2, 2020). Social media platforms anti-vaccination follower growth worldwide between July and August 2020 [Graph]. In Statista. Retrieved June 15, 2025, from https://www.statista.com/statistics/1293206/global-social-media-platforms-anti-vaxx-follower-growth/
Center for Countering Digital Hate. "Social media platforms anti-vaccination follower growth worldwide between July and August 2020." Chart. September 2, 2020. Statista. Accessed June 15, 2025. https://www.statista.com/statistics/1293206/global-social-media-platforms-anti-vaxx-follower-growth/
Center for Countering Digital Hate. (2020). Social media platforms anti-vaccination follower growth worldwide between July and August 2020. Statista. Statista Inc.. Accessed: June 15, 2025. https://www.statista.com/statistics/1293206/global-social-media-platforms-anti-vaxx-follower-growth/
Center for Countering Digital Hate. "Social Media Platforms Anti-vaccination Follower Growth Worldwide between July and August 2020." Statista, Statista Inc., 2 Sep 2020, https://www.statista.com/statistics/1293206/global-social-media-platforms-anti-vaxx-follower-growth/
Center for Countering Digital Hate, Social media platforms anti-vaccination follower growth worldwide between July and August 2020 Statista, https://www.statista.com/statistics/1293206/global-social-media-platforms-anti-vaxx-follower-growth/ (last visited June 15, 2025)
Social media platforms anti-vaccination follower growth worldwide between July and August 2020 [Graph], Center for Countering Digital Hate, September 2, 2020. [Online]. Available: https://www.statista.com/statistics/1293206/global-social-media-platforms-anti-vaxx-follower-growth/
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