Global year-on-year social media audience growth 2024

Instagram's impressive 25.3 percent year-over-year audience growth in 2024 highlights the platform's continued dominance in the social media landscape. This surge outpaces other major platforms, with Pinterest following at 23.2 percent and LinkedIn at 13.9 percent. The growth rates underscore the evolving preferences of social media users and the competitive nature of the industry.

Shifting dynamics in social media usage

While Instagram leads in growth, it's important to note that Facebook remains the largest social network globally with over three billion monthly active users. However, newer platforms like TikTok are rapidly gaining ground, especially among younger demographics. TikTok's popularity is evident in its 42 percent usage reach in the United States, showcasing its significant impact on user engagement and information discovery patterns.

Brand value and customer satisfaction in tech

The success of social media platforms is closely tied to their brand value and customer satisfaction. In 2024, technology companies dominated the list of most valuable brands, with Apple leading at 516.6 billion U.S. dollars. Interestingly, TikTok scored highest in customer satisfaction among online networks, achieving 77 out of 100 points. Instagram's growth is further validated by its improved customer satisfaction rating, increasing from 73 to 76 points year-over-year. This demonstrates the platform's ability to meet user expectations while expanding its audience.