YouTube ad reach in Hong Kong 2024, by audience group

Published by
Lai Lin Thomala,
Feb 28, 2025

In 2024, YouTube advertising was estimated to reach around 6.15 million people in Hong Kong, representing about 83 percent of the city's total population. Among YouTube ad viewers aged 18 and above, females accounted for around 54.1 percent. The platform reached about 83 percent of the city's adult female population.

YouTube advertising penetration in Hong Kong in 2024, by demographic group

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Release date

February 2025

Region

Hong Kong

Survey time period

2024

Supplementary notes

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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Overview

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Others

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